June 14 (Reuters) – Amazon (AMZN.O), opens new tab must pay nearly $122 million for violating another company’s rights in targeted internet advertising technology, a Texas federal jury said on Friday.

After a week-long trial, jurors in Waco, Texas, agreed with patent owner AlmondNet Inc, opens new tab that elements of Amazon’s advertising platform infringe two AlmondNet patents related to personalized ad targeting.

AlmondNet attorneys Reza Mirzaie and Marc Fenster of Russ August & Kabat called the verdict a “validating win” for AlmondNet’s CEO, inventor Roy Shkedi, and the “foundational technology he invented.” Mirzaie said that with interest, the total amount of the award will likely approach $200 million.